i found this in a cafe this morning and when i saw the little ‘virgo’ under her name a slow chill went through me. i had to google…
Budget hotel chain, Travelodge has introduced staff name badges including the individual’s star sign in another step in its strategy to bring customers closer to its hotels. Following successful trials in each corner of the UK, the hotel company has decided to roll out the new ‘ice-breaker’ badges to all of its hotels from this week.
Also gone are ties, scarves and jackets to make Travelodge uniforms much less formal. The badges and uniform changes are part of a review following a series of customer focus groups that revealed that hotels are often intimidating and unapproachable, especially for single travellers.
Travelodge’s Operations Director, Kyle Rowe said, “Too many people find hotels unapproachable and stuffy – a perception often derived from four and five star hotels. At Travelodge we have looked at all areas of our operation to make sure that our staff are always on hand to help. Our training, customer initiatives and new uniforms really help us to create a relaxed and friendly customer environment.”
Now all members of staff will receive a star-sign name badge. They will also be encouraged to learn about the characteristics of their sign so they can chat with customers.
Rowe said, “The badges have been introduced as an ice-breaker for customers when they check-in. It is a fun and light-hearted way of engaging our customers and ensuring that they begin their stay feeling relaxed.”
holy fucking crap. this may be the end of corporate sanity as we know it.
i can’t think of anything more detestable than having to wear my star sign on my lapel so that customers have an ‘ice breaker’…
kiki, if you are reading this – i am so sorry.