today i was reading a magazine and i came upon this advert. after about ten minutes of stuttering surprise/terror i forced everyone in my vicinity to look at it too. it’s like a ‘spot how many thing are wrong with this picture’ competition. only with added moral indignation.
1) if (as in the ‘context’ of the ad) it’s his mother it’s wrong
2) if it’s not his mother , it’s still wrong
3) her pose
4) his face
5) SHE’S COMPLETELY DRY!!
do i need to go on? if this exact advert had been made with a naked adult man and an eight year old girl in the doorway would it ever have been printed? that said i’m stunned this was ever printed…
i would love to have been at the boardroom meeting where they a) decided that this was a good advertising strategy and b) decided that this was a good advertising strategy for TOOTHPASTE!!!
the mind is boggling as we speak….